25A- What's Next?

Existing Market:
In terms of whats next for in terms of product and services for my next venture, I think the best move for me would be to expand to other campuses around the U.S. I think if this venture was successful here at UF, it would be successful at other campuses. When talking to customers this week, I interviewed Sean, a student here at UF and he said what you should be doing now, is focusing on the content that you will have on the app such as classes and such, and then the user-ability of these functions on the app. He said you should be trying to develop an app that is as easy to use as possible so users can use it easily. Rachael then said, she agrees, but mainly needs to focus on getting a customer base and the ways that you will grow that base. Whether it be advertising on campus or doing different promotional deals or advertising on social media. "Right now, growth for you is crucial and getting your name and product out right now is how you will grow the fastest". Hunter said when interviewed, that he thinks customers would want maybe a more interactive Study Buddy, where you could help on different topics from students all around the country. This would just a cool way to get a different perspective on the topics you are learning and see how other students who are just like you are learning them.

New Market:
I think most of my current market would be students out of Greek life, but if I have try a new market, it would be Greek life. This would be a challenge because I feel like a lot of the students already have a lot of connections to where they wouldn't have to branch out and try to find students in their classes for help when they are all right there. However, with Study Buddy, this could reach all across Greek life and help connect the students from there and this would give them an even bigger realm of students to get help from. I interviewed Rob who is in ATO here at UF and he said if there was a way to organize it to make it easy to connect with people, he thinks it would do well in Greek life because he said it's so big, it's hard to make connections sometimes and this would be a way to stream line this process. Then I interviewed Olivia who is in KKG and she said this would be beneficial for some of the students in Greek life who aren't as involved and would be an easy way to connect with students just like them.

I was surprised to hear that this new market would potentially be a place to sell. The fact that some people would maybe be interested makes it in intriguing into what other markets are available out there. I still think my original market would be more attractive and easy to sell in, but once students started to realize that my product works and it doesn't matter how many people you may know, I think it would start to spread to new markets like the one described. If it shows results and people see that it's working, they will give it a try.